TONY YESHIN
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Tony’s that rare creature able to combine professional practice at a senior
level in top advertising agencies with the very different world of academia.
Most recently, he was a Senior Lecturer at the University of Greenwich, where he
specialised in marketing communications. He’s written several best-selling books
on marketing, advertising and sales promotion and is widely acknowledged as
one of Britain’s leading experts in the field.
—— email Tony ——