Equipped with a rock solid marketing and communications background, Sue has spent the last few years as Director of Internal Affairs for the British Chambers of Commerce. While there, she was responsible for, amongst other things, designing their Accreditation Standard and getting people to use it. This clever business improvement tool has been adapted for other countries. Over in Turkey, all Chambers are using it as part of their bid to join the European Union. Other successes include overseeing the introduction of a single brand identity for the network of Chambers of Commerce and developing the National Chamber Awards programme. The latter are now one of the most successful business awards programmes in the UK.