After legal training and posts in design marketing,
Sally became education advisor to the Conservative Party. She then became Director of Policy and External Affairs for the British Chambers of Commerce. She was there for seven years, leading successful campaigns on regulatory issues and taxation. She also led the BCC’s rebrand, positioning them as ‘the ultimate business network’ and ran their annual Conference. She oversaw its growth from a small conference with little media profile to a whopping 1,200 delegate convention that, frankly, outstripped the competition in the business event world and really notched up the column inches.